The Agency of Agency

Your ecosystem needs builders who stay.

For Web3 protocols, universities, and government innovation offices: we build the DevRel programs and institutional infrastructure that outlast the campaign.

Operating in Singapore (HQ) · New York · Los Angeles · Munich · Addis Ababa · Nairobi · Chennai

We take on a limited number of new engagements each quarter — this keeps every program specific, not templated.

Proof, not pitch decks

Our AGI-native incubator recruited 120+ builders across six continents with 73% retention at 90 days. See how that program — and the Cardano Africa Tech Summit stage — were built.

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Built for institutions, not just protocols

From university curriculum design to the $450K Design Baltimore Gateways initiative, we advise governments and universities entering Web3 with the same rigor as our protocol clients.

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Four systems, one ecosystem

DevRel, on-chain infrastructure, brand architecture, and documentary media — integrated so growth compounds instead of resetting after every campaign.

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120+

Builders per cohort

28

Countries represented

7

Live program cities

73%

Builder retention at 90 days

18+

Ecosystem partners

2020

Founded

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Strategic partnership

Together with HarlemCLX, we're building the future of cultural infrastructure.

Culture has always created value. Technology now allows that value to endure.

HarlemCLX and XR Agency have formed a strategic partnership to build a new model for how cultural organizations, public art initiatives, artists, and communities create, manage, and benefit from Digital Intellectual Property.

See entire project →
Design Baltimore Gateways — HarlemCLX and XR Agency cultural infrastructure partnership

Trusted by ecosystem leaders worldwide

Four integrated systems

Everything your ecosystem needs to grow. Nothing it doesn't.

Developer Relations

DevRel & Builder Programs

Recruit, train, and retain developers on your stack. Hackathons, university incubators, and multi-region builder funnels.

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On-chain infrastructure

On-Chain Infrastructure

The smart contracts, identity systems, and decentralised rails your ecosystem actually runs on — verifiable and monetisable.

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Brand and narrative

Brand & Narrative

Position your protocol as a credible institution — not just a project. Story that drives action from builders, investors, and partners.

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Documentary media

Documentary Media & IP

Long-form documentary that turns your ecosystem's work into permanent, institutional-grade evidence. Media as infrastructure.

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Who we work with

Built for organisations with something real to build.

We work with
Web3 protocols and foundations

Protocols & Foundations

L1s, L2s, and application layer protocols that need builder communities, infrastructure, and the institutional credibility to attract serious partners.

Our services →
Universities and government institutions

Universities & Institutions

Forward-thinking academic and government institutions seeking to build Web3 infrastructure programs, curriculum integration, and builder pipelines.

Institutional practice →
Brands and cultural organisations

Brands & Cultural Orgs

Established organisations moving into Web3 that need ecosystem architecture, tokenomics, and a media strategy that actually builds institutional trust.

How we work →

Featured work

Real programs. Real outcomes.

MeTTa Omniversity Program
DevRel · Ecosystem

MeTTa Omniversity

AGI-native incubator program across 6 continents. 120+ builders recruited, 73% retention at 90 days, 18 projects at demo day.

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Cardano African Tech Summit
Media · Live Production

Cardano African Tech Summit

Live production, interviews, and DevRel programming from the Cardano stage at the Africa Tech Summit.

Watch recording →
Beyond The Code AI documentary series
Documentary · IP

Beyond The Code AI

Immersive media network following AI, AGI, and global blockchain evolution and their builders in real time.

See the series →

"XR Agency didn't just run a hackathon — they built the scaffolding our ecosystem will grow on for the next three years."

— MeTTa Protocol Team, SingularityNET

Free resource

Download the 2025–26 Ecosystem Growth Report

What's actually working in Web3 DevRel, builder retention, and institutional adoption — with data from programs across 28 countries.

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Ready to build an ecosystem that compounds?

We take on a limited number of new engagements each quarter. Strategy calls are free, specific, and honest.