The Agency of Agency

Most agencies buy you attention. We build you a Web3 ecosystem.

Developer programs, on-chain infrastructure, and documentary media — engineered so your protocol grows builders, IP, and institutional trust that you actually own. From Los Angeles to Nairobi.

Operating in New York · Munich · Addis Ababa · Nairobi · Chennai · Singapore

120+

Builders per cohort

28

Countries represented

7

Live program cities

73%

Builder retention at 90 days

18+

Ecosystem partners

2020

Founded

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Trusted by ecosystem leaders worldwide

The problem with most agencies

Most agencies optimise for attention. We optimise for agency.

Campaigns spike attention, then fade the moment the budget moves on. We build the developer programs, media, and IP that keep compounding long after the announcement.

See how we build ecosystems →
AaaS - Agency as a Service

Four integrated systems

Everything your ecosystem needs to grow. Nothing it doesn't.

Developer Relations

DevRel & Builder Programs

Recruit, train, and retain developers on your stack. Hackathons, university incubators, and multi-region builder funnels.

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On-chain infrastructure

On-Chain Infrastructure

The smart contracts, identity systems, and decentralised rails your ecosystem actually runs on — verifiable and monetisable.

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Brand and narrative

Brand & Narrative

Position your protocol as a credible institution — not just a project. Story that drives action from builders, investors, and partners.

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Documentary media

Documentary Media & IP

Long-form documentary that turns your ecosystem's work into permanent, institutional-grade evidence. Media as infrastructure.

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Who we work with

Built for organisations with something real to build.

We work with
Web3 protocols and foundations

Protocols & Foundations

L1s, L2s, and application layer protocols that need builder communities, infrastructure, and the institutional credibility to attract serious partners.

Our services →
Universities and government institutions

Universities & Institutions

Forward-thinking academic and government institutions seeking to build Web3 infrastructure programs, curriculum integration, and builder pipelines.

Institutional practice →
Brands and cultural organisations

Brands & Cultural Orgs

Established organisations moving into Web3 that need ecosystem architecture, tokenomics, and a media strategy that actually builds institutional trust.

How we work →

Featured work

Real programs. Real outcomes.

MeTTa Omniversity Program
DevRel · Ecosystem

MeTTa Omniversity

AGI-native incubator program across 6 continents. 120+ builders recruited, 73% retention at 90 days, 18 projects at demo day.

Read case study →
Cardano African Tech Summit
Media · Live Production

Cardano African Tech Summit

Live production, interviews, and DevRel programming from the Cardano stage at the Africa Tech Summit.

Watch recording →
Beyond The Code AI documentary series
Documentary · IP

Beyond The Code AI

Immersive media network following AI, AGI, and global blockchain evolution and their builders in real time.

See the series →

"XR Agency didn't just run a hackathon — they built the scaffolding our ecosystem will grow on for the next three years."

— MeTTa Protocol Team, SingularityNET

Free resource

Download the 2025–26 Ecosystem Growth Report

What's actually working in Web3 DevRel, builder retention, and institutional adoption — with data from programs across 28 countries.

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Ready to build an ecosystem that compounds?

We take on a limited number of new engagements each quarter. Strategy calls are free, specific, and honest.